“RTX for us, this year became a real emotional issue,” Levin said. When the lockdown made impossible a physical gathering, in the 10th year of RTX, it spawned a lot of strong feelings. Normally, RTX is the place where fans, whether they’re employees or everyone else, comes together to celebrate Rooster Teeth shows and stars, and their own sense of investment and ownership. “And it's unlike anything else I've experienced.” “This symbiotic relationship between company and community is really, really tightly wound,” Levin said. The other unusual factor, Levin said, is how many people who work for the company came from that ardent fan base, helped no doubt by Rooster Teeth’s big-fish, small-pond position as an Austin media company. They know the real fundamental owner and they know there's a GM but at the end of the day, they feel like it's theirs. And the reason I equate it to the NFL is the fans feel like they own the team or the company. “The closest on the first one was my two years with the NFL and that is this incredibly powerful community of fans. “Rooster Teeth has two things about it that are really, really unique that I haven't experienced before,” Levin said. Rooster Teeth’s long incumbency in a young space, all the while building a remarkably devoted fan base, has helped build an unusual entertainment company, with a distinctive brand shared by few companies in traditional Hollywood (Disney and HBO being a couple of the most obvious exceptions). ![]() digital-video companies, predating even YouTube in distributing treasured animated shows and other video programming on the web and beyond.Īsk Levin what other companies out there of similar vintage still exist, and it takes a while before he comes up with a bare handful, including recently announced programming partner, which is creating shows on Rooster Teeth’s video-podcast network. ![]() In some ways, Rooster Teeth represents a throwback entertainment venture, compared to many of Levin’s previous career stops. Jordan Levin while still chief content officer of the NFL ASSOCIATED PRESS
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